Like most major metropolitan areas, it is not unusual to see a street bus in the daily hubbub of traffic. However, on any given day for some people, seeing a bright, lime green renovated MATA bus adorned with snazzy pictures of fruits, veggies, and music artistry roaming down the streets might be enough to turn a few heads.
While the Green Machine is fairly new to the city of Memphis, the need for fresh, healthy food options is not. The Green Machine is seeking to fill that void in some of the city’s poorest neighborhoods.
The Green Machine, which has been transformed into a vehicle for mobile fruits, vegetables, dry goods and a nutrition education center, began as nothing more than an idea to meet the needs of the less fortunate.
It delivers “high quality, competitively priced, and culturally appropriate fruits and vegetables” to affordable housing complexes, senior citizen centers, parks, recreational facilities, and public schools located in 15 of the city’s poorest areas, also known as food deserts. Its weekly visits range from areas in the University District to parts of South Memphis in the Downtown area.
The eye-catching design and careful construction that transformed the bus into a retail sales facility stemmed from the thoughtful skills of Antonio Raciti, a University of Memphis visiting professor in city and regional planning.
Raciti along with the help of student volunteers from Hollis Price Leadership Academy High School, who also assisted in painting the mural for the South Memphis Farmers Market, was eager to “continue promoting healthy living.” Several local businesses such as the Memphis Grizzlies and the Church Health Center also offered support.
Aside from the flashy exterior, the inside of the bus houses is what is most important. Upon entering the Green Machine, one is transported into what looks like a small, yet well stocked functional fresh market. The walls are lined with numerous shelves, top to bottom, stocked with a variety of healthy options including squash, oranges, greens, peaches and more.