The University of Memphis has devised a Master Plan to expand campus across South Highland Street. The expansion will include a Lifestyle Center of shopping and eating establishments. In order to connect the Lifestyle Center to the main campus, the University is planning to acquire and tear down more than 30 rental properties and homes on the west side of South Highland in the block of Midland Avenue and Watauga Avenue to build an Alumni Center surrounded by a second alumni mall to create a “sense of place” to serve as the Main Entry to campus.