Montreal Bradley has style.
“I would describe it (my style) as mine," he said. "It isn’t too different and it isn’t too plain. It is versatile and totally mine."
Inspired by designers such as Jonas Bevacqua, Ralph Lauren, Nicky Diamond, Calvin Klein and Benny Gold, Bradley, a 24-year-old south Memphis native, decided to make it his business to brand and sell his style to others.
He began his career as an entrepreneur, working with Built Together Clothing, mostly making T-shirts for men and women with an original logo drawn by him.
The logo features what appears to be a blindfolded angel with lion heads and snakes for wings.
“My logo means several things,” Bradley, a sophomore business administration major at the University of Memphis, added. “The angel means we all have some good in us. The snakes mean we all have some bad in us, and the lions mean that no matter what, we all have royalty within us.”
Priced at $15 each, Bradley’s designs are printed on fitted, crew neck T-shirts and jersey tanks in sizes ranging from extra small to 2XL on a variety of colors such as pink, white, red, cream and black.
Bradley sells his products in person and online. His items will soon be featured on Karmaloop, an urban and street wear website with other custom designs.
Karmaloop is one of many upcoming partnerships with Built Together clothing. In the upcoming months, Bradley plans to expand his clothing line to include scarves, hats and jackets for men and women.
Bradley said self-motivation and nurturing is the key to being a young, successful entrepreneur and that he wanted to work for himself for as long as he can remember.
“It is a great feeling to know that I built something from the ground up with hard work and support from the people who help me,” he said.
A solid example of Bradley’s style is his shoe collection. His monthly clothing budget fluctuates between $150 and $300 depending on the pair of shoes he will buy for an outfit.
Among the top five items in his wardrobe are a pair of grape Air Jordan 5’s, which can begin at $90 and price upwards of $300 online depending on where they are bought, as well as the condition and age of the shoe.
“Fashion is more than just what I’m wearing; it is an expression of my true personality,” he added.
A man of few words, when Bradley is not working on his line, he is working on himself with daily trips to the gym and hobbies such as skate boarding, basketball and flag football.
When he is not going to classes at the U of M, he works as a team leader—“basically ensuring all employees have what they need to work properly and effectively”—at night at the FedEx Memphis World Hub.
“My passion is people,” he said. “I truly believe in people, and I feel that we all are built together as equals.”