Many University of Memphis students have yet to notice the price increase by 10 cents at the Subway on campus.
Subway brands their products as low-cost but nutritious meals and promotes their fresh vegetables served daily by their motto "Eat Fresh."
However, two weeks ago the Subway on campus increased their prices on all items excluding the value meals.
“I get the value meal so it not that bad but if I was getting something more expensive, I would be upset,” said Victoria Law, a junior business major with a minor in Japanese.
The $5 foot long deals have not increased in price but there is a 10 cent difference in price with all other items.
Patrick Cook, the retail manager for the Tiger Den, also said that the Chick-fil-A on campus will also have a price increase in the upcoming semester.
Aramark, the University of Memphis's dining services provider, is not responsible for the price increase.
An undergraduate student, enrolled in 12 or more hours on campus, automatically has $300 in Dining Dollars charged to his or her account each fall and spring semester. Some students think that because of the price increase that dining dollars should also be increased.
“Our Dining dollars should increase as well since they are increasing food (prices),” said, Brittany Brown, a senior Preschool and childcare administration major.
This increase only affects the students at the U of M but not outside franchises—their prices are still the same.
So the Subway on Highland Street next to Buster's Liquors & Wines has not had a price increase.
“Our prices have not increased," said Assistant Manager Amy Benton at Subway on Highland Street. "But if our prices were to increase, I don’t think it would affect our customers—they would still come because the customer service is good so I don’t think they would mind paying a couple extra few cents."
Christon Johnson, a regular customer at the Highland location said, “I would come regardless rather prices increased because this is one fast food place that is healthy, and I have been trying to lose weight, so I have been eating nothing but Subway.”
Subway is the world's largest submarine sandwich chain (according to whom?) and also the No. 1 quick service restaurant franchise in the world, while delivering fresh, delicious sandwiches and an exceptional experience.