The festival is named after Blue Tom Records, which is the U of M’s student run record label.
The line up will include Star and Micey, Fast Planet, The Chinese Connection Dub Embassy, Lightaho, Alex Inman and Absentease.
Tevin McInnis, a junior at the University of Memphis will be DJ-ing the event.
“I’m excited to see the musical diversity, and excited to reach out to a different crowd as far a DJ-ing goes,” said McGinnis.
“I think students need to expand their horizons…you never know what kind of talent we have on campus until you come,” McGinnis said.
McGinnis said this will be a great event for the artists who are participating.
“I think some of the artists are going to be able to gain more local support, especially from their peers.”
Trey Hamilton, vice president of BlueTOM Records said an event like this has been in the works for some time.
“We really just wanted to bring some more live entertainment back to campus and we really wanted to focus on local Memphis artists,” Hamilton said.
BlueTOM Records also conducted a student band competition with online fan voting to allow a student band to get a slot at the festival. The band that won was Absentease.
The organizers are expecting to see between 150 to 200 students. The event will go on rain or shine and is free.
“We started promoting around February and will continue up until April 6,” says Hamilton.
They have also gotten some promotion from local Memphians with a post on the “I love Memphis” blog and “She’s 901” site.
“We’re hoping this event will build and show what BlueTOM Records is about,” Hamilton said.
The event starts at noon and goes until about 7 p.m. Set times for bands will be announced March 27.