In efforts to promote his new singles, "Leverage" and "Magnolia Trees," Apache demonstrated his political approach by giving back to the community and influencing the youth.
Contributing donations to the Mid-South Food Bank, independent artist Apache El collected food donations from students at the U of M to feed families in need.
"The future is now, we are the future" is the slogan for the campaign supporting the Future Now Youth food drive because he believes the youth control the changes needed to be made in society.
His team set up boxes in different locations around campus to collect the donations, and he interacted with students in the University Center to gain more support.
"I use music as a tool," Apache said. "I want to make music people can identify and relate too, not just hit songs."
As an activist, Apache wanted to provide community service for the Mid-South and get the students at the university involved. The drive collected over 250 cans of food in hope to support hungry people in the community.
He is passionate about bringing people together and encourages students to support his campaign. He delegates how this generation should talk more about things that are important such as pursuing education and effecting change.
"It was a great opportunity to meet the students bringing them together for a good cause, and network while accepting donations for a good cause," he said.