The plan for the businesses participating in the event is to support the neighborhood efforts to revitalize the strip and also generate customers to their businesses. Places like Headnapper’s Barbershop at 3566 Walker Ave, Juicy Jim’s Pizzeria at 551 S. Highland St., Mr.P’s Wings at 546 S. Highland Ave., and Lenny’s Sub Shop at 521 S. Highland St. are just a few places that will participate.
Lenny’s parking lot will hold games and activities like Plinko, the most celebrated and enjoyed pricing game ever played on The Price is Right. Contestants will have an opportunity to win prizes such as free food and drinks, courtesy of Lenny’s.
Christian Owen, UDistrict Memphis Editor, says the upcoming Walker-Highland development in the UDistrict has been building over the past few years. The University Neighborhoods Development Corporation board led the efforts with support from the University of Memphis and grass-roots efforts by neighborhood leaders.