The plan for the businesses participating in the event is to support the neighborhood efforts to revitalize the strip and also generate customers to their businesses. Places like Headnapper’s Barbershop at 3566 Walker Ave, Juicy Jim’s Pizzeria at 551 S. Highland St., Mr.P’s Wings at 546 S. Highland Ave., and Lenny’s Sub Shop at 521 S. Highland St. are just a few places that will participate.
Lenny’s parking lot will hold games and activities like Plinko, the most celebrated and enjoyed pricing game ever played on The Price is Right. Contestants will have an opportunity to win prizes such as free food and drinks, courtesy of Lenny’s.
Christian Owen, UDistrict Memphis Editor, says the upcoming Walker-Highland development in the UDistrict has been building over the past few years. The University Neighborhoods Development Corporation board led the efforts with support from the University of Memphis and grass-roots efforts by neighborhood leaders.
Trey McElroy, general manager of Lenny’s for 10 years, went to University of Memphis from 2002-2009 and says that there is a need to generate more foot traffic to the businesses on the other side of Highland.
“There needs to be a way to get students over here, whether it’s a crosswalk or a street light,” McElroy said.
One of the things MemFix hopes to accomplish is to show people that they can walk around the neighborhood by making it more pedestrian-friendly.