Shortly after the West Tennessee Normal School broke ground in the farmlands on the outskirts of the city of Memphis, development in the area began to expand past residential properties. One road that ran north to south just west of the school began to host small stores and markets.
"Initially, it was just a few stores—a grocery store, a bakery, just essentials for people at the time," said historian Jimmy Ogle. "But after World War II and a large amount of people moving to the area, [South] Highland Avenue really took off."
Though it began as an early place near the school to do some light shopping for essentials, it wouldn't take long for the stretch of road to develop its own identity. After the district was annexed in 1929, the university grew in size, the neighborhood expanded greatly and the storefronts along South Highland grew in number and variety.
With the increasing population of university students in the 1950s and 1960s, more bars and restaurants opened in the area.
"The First Danver's was on the strip," said former Memphis State University student Rebecca Feaster. "They use to wear conductor hats because it was so close to the railroad. It was a fun place."