Bikes have become very popular around the U District.
“Many University of Memphis students purchase or rent bikes here,” said Cort Percer, manager of Peddler Bike Shop at 575 S Highland St. The store has been in the U District for 40 years.
Peddler Bike Shop has bikes ranging from $400 dollars and up. It also offers rentals that are priced at $35 for a half a day, $50 for a full day and $100 for the weekend.